In the early 1980s, the Southern Miss standout Reggie Collier helped lead the nationally ranked Golden Eagles football team to unparalleled heights. Victories over in-state opponents Mississippi and Mississippi State were commonplace, and wins over such squads as Florida State and Alabama helped spread the school's name across the country. But no place felt the energy
more than the city of Hattiesburg. There was a heightened sense of excitement around town and on campus, and to take the excitement a step further, University Relations staff members Bud Kirkpatrick, Terry Bethea and Sissy Myrick labeled the community's spirit "Eagles Fever." They created a logo and set about promoting the phenomenon. Yards and yards of Eagle Fever posters were printed, and on game days, these posters could be found on everything from campus building to bridge trusses.