Southern Miss Launches Born To Fly Campaign
Born To Fly Home Page
HATTIESBURG, Miss. -- A new era of Southern Miss Athletics has dawned with the release of "Born To Fly," a campaign that centers itself on the stories of Golden Eagle student-athletes across all fields and courts.
This project combines a digital magazine, videos and photography available on both the web site and social media accounts. Below is an introduction to the full campaign, composed by Chanelle Smith-Walker, Director of Digital Strategy and Creative Services, in conjunction with the athletics marketing, communications and creative departments.
"College athletes seem like they have the perfect life. Fans only see the dunked baskets, glorious catches, scored goals and monstrous kills, but they don't truly see the person and work behind the athlete. That is what Born To Fly (BTF) is. BTF is a movement to tell the stories, journeys, adversities and triumphs of not only our student-athletes, but coaches, trainers, faculty and staff as well.
BTF enables our fans to see what our student-athletes are actually Born To Do. Not everyone is here to make it to the league or to play overseas. Some chose to come to Southern Miss because it provided them the proper education and resources to achieve what they are really Born To do.
BTF gives fans behind-the-scenes access to videos and photos to the realities of being a student-athletes, which include early morning workouts, film sessions, study hall, practices and the late night homework assignments.
Born To Fly also allows fans to see that our student-athletes continue to learn and grow but are willing to share those lessons with others that may relate or struggle with the same or similar issues. Because of Southern Miss these student-athletes are able to Fly.
Everyone is born to do something.
So what are you Born To Do?"