In this capacity, Jones serves as the department’s chief marketing, advertising and communication officer and has direct oversight and responsibility for the areas of media relations, licensing, the M-Club, social media, digital and creative services, video operations, multimedia, broadcasting, IMG College, and is the sport administration for the university spirit squads.
Since joining the Golden Eagles staff, Jones has increased Southern Miss’s social media presence 1,000% in Twitter and Facebook followers as well as creating additional social media platforms including Instagram, FanCred, Pinterest, and YouTube. He was instrumental in the production of the Southern Miss Harlem Shake video which was voted by USA Today as the #1 college sports Harlem Shake video, introduced a social media fan suite at all home men’s basketball games, and spearheaded the need for a game day app that allows fans to listen to live audio broadcasts of football, men’s basketball and women’s basketball games. Southern Miss Athletics is considered the leader in Conference USA in social and digital media.
During his time, the Golden Eagles have set record attendance in numerous sports including the football program establishing the top three all-time home Conference USA attended games. The 2012-13 Southern Miss basketball season was the highest attended season in over twenty years and Southern Miss baseball consistently ranks in the top 15 programs nationally in attendance. Single game attendance records have also been set in women’s basketball, softball, and soccer.
Jones has worked hard to reengage past letterwinners through numerous events, reunions, and activities including the 40th Anniversary of Lady Eagle Basketball, the first ever Football Lettermen Day, the 25 year Anniversary of the 1987 NIT Championship team, and the 100 Years Gala. Jones also spearheaded the committee that worked to have former Southern Miss great Ray Guy elected into the Pro Football Hall of Fame.
Jones has also been active with numerous media outlets enhancing Southern Miss Athletics overall reach and brand awareness including assisting in securing a three part CBS Sports Network specials that resulted in over $400,000 worth of free national exposure and advertising for the Southern Miss football program.
Prior to Southern Miss, Jones spent five years at Georgia Southern University, first as the Director of Eagle Sports Marketing and then as the Assistant Athletic Director of Eagle Sports Marketing. While there, he raised $8 million in external funding through sponsorships, VIP suites, ticket sales and corporate trade outs. In addition, he secured the top three largest corporate sponsorships in the history of the GSU athletics program as well as helping to increase football season ticket revenue by 100 percent over that span.
Jones is a 2013 graduate of the prestigious D1A Institute and a member of NACDA, ICLA, and NACMA. He has also been a presenting speaker at 2014 ICLA Convention on digital marketing and social media.
Jones received his masters from the University of Mississippi where he spent two years working in the athletic department including the last year as the Director of Game Day Operations for Rebel Sports Marketing.
Jones was a standout college baseball player at Oglethorpe University graduating in 2004. He is married to the former Tracey Styers and they have one son Jaxson and a daughter Payton.