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Southern Miss and WXRR "Rock 104" Extend Broadcast Agreement

Oct. 30, 2006

HATTIESBURG, Miss. - Southern Miss Director of Athletics Richard Giannini has announced that the flagship station for Southern Miss Athletics, WXRR-FM, Rock 104, has agreed to extend its contract with the University through June 2012.

"We enjoy the relationship the athletic department has with Larry and Debbie Blakeney and with our flagship station, Rock 104," Giannini said. "The station is a power medium for us to broadcast the message of Golden Eagles Athletics to a wide area of our fans through our games and our coaches' call-in shows. We are extremely excited about this extension and know our fans will be as well."

All football and men's basketball games and football and men's basketball call-in radio shows will be broadcast on WXRR - 104.5 FM. Women's basketball and baseball will be broadcast on the sister-station, 96.5 FM. The station is planning on upgrading its transmission capabilities to produce a stronger signal in the near future.

"We are very pleased to announce this extension with Blakeney Communications. Keeping WXXR as the radio flagship for Golden Eagle football and men's basketball is important to us and the continued success of our program," Owen Shull, General Manager of the Southern Miss ISP Sports Network said. "We have enjoyed working with Larry and Debbie Blakeney for many years and know this relationship will only get stronger. They are true Southern Miss fans."

"Serving as the flagship station for Southern Miss is important to Blakeney Communications," said Larry Blakeney, President of Blakeney Communications. "We want to continue to be associated with the University and help the Athletic Department gain more exposure. We enjoy working with Richard Giannini and his staff as well as ISP Sports and look forward to many years to come as the radio home of the Golden Eagles."

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