Southern Miss Athletics Unveils Social Media Tailgate Site
Oct. 14, 2013
HATTIESBURG, Miss. - The Southern Miss Department of Athletics, in partnership with STN Digital, has developed a Social Media Tailgate site that is now available to all Golden Eagle fans.
Located at Fanzone.SouthernMiss.com and designed by STN Digital, the Southern Miss Social Tailgate site centralizes all of the department's official social media feeds into a single location pulling the department's Facebook, Twitter, Pinterest, and YouTube accounts into a single constantly streaming up to date hub for Southern Miss social media accounts.
The social media tailgate acts as one-stop-shop for fans to find and follow all of our department's official accounts, and stay up to date with your latest hashtags and social initiatives. Not only are fans are able to see activity from across all our social media platforms and they are also able to interact with each other without ever having to leave the page due to the live chat feature.
"I am extremely excited about the launch of the Southern Miss Social Tailgate site as this provides us with another platform to continue our pursuit of cutting edge digital media integration and engagement with our fans," said Brent Jones, Southern Miss Associate Athletic Director of Marketing and Communications. "With the extremely crowded social media space, this site allows our fans the ability to keep up and track all of our social media accounts in a singular place optimizing the fan experience year-round, but especially on game day. With the release of our Fancred account a month ago and our recently revamped iPhone and iPad apps, we are committed to continue to be the leader in social media in Conference USA."
The Southern Miss Social Tailgate site is also completely mobile and tablet optimized allowing our fans to use this as a second screen option on game day for additional and behind the scenes content. With 46 percent of the population browsing from their phone or device during games, this optimization ensures that our fans are able to access Social Tailgate wherever they are.
"STN Digital is extremely excited to partner with Southern Miss to bring Social Tailgate to the fans of Hattiesburg and across the country," said David Brickley, President of STN Digital. "Social Tailgate will be a great place for fans to chat with each other, follow the official social media accounts for each sport, and have a place to hang out before, during and after big events!"
STN Digital works with clients in the NFL, NBA, NHL, MLS and Division I college sports.