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Southern Miss and Russell Athletic® Agree to 5-Year Athletic Apparel Deal

Russell Athletic®

Russell Athletic®

April 17, 2013

Photo Gallery of Uniforms  | Press Conference Gallery  | Video of Uniforms  | Press Conference 

HATTIESBURG, Miss. - The Southern Miss Department of Athletics and Russell Athletic® (RML - NYSE) announced today an agreement to supply athletic apparel for its intercollegiate sports teams.

The agreement covers five years and encompasses total compensation for the University of $2.75 million.

"Russell Athletic couldn't be happier to partner with such a tremendous university like The University of Southern Mississippi," Russell Athletic Senior Vice President Gary Barfield said. "We look forward to being able to showcase Southern Miss as it grows its nationally-recognized brand."

For more than 100 years, Russell Athletic® has supplied America's athletes and teams with the latest innovations in sports apparel. Russell Athletic® is also a leading supplier of team uniforms at the high school, college and professional level.

"I am very pleased to announce that Russell Athletic will become the official athletic apparel provider for Southern Miss Athletics," Southern Miss Athletics Director Jeff Hammond said. "Under the leadership of President Rodney Bennett this is an extremely exciting time at Southern Miss and this partnership with Russell Athletic further solidifies our future."

The uniforms will give the Golden Eagles a new look for the upcoming season, and will feature the following state of the art technology:

  • New "MSC" fabric with improved durability along with mesh construction for breathability
  • This fabric has high stretch and high strength for added compression
  • New "RussTwill" that reduces jersey weight and gives more stretch for airtight fit
  • New neck construction for a more comfortable fit
The deal begins with the 2013-14 academic year and will run through the end of the 2018-19 athletic schedules.

About Southern Miss Athletics
The University of Southern Mississippi Department of Intercollegiate Athletics sponsors 16 varsity teams - seven men's squads and nine women's squads - and are nicknamed as the Golden Eagles. Southern Miss competes in Conference USA where it has served as a charter member of the league since the fall of 1996. The Mission of the University of Southern Mississippi Department of Athletics is to graduate our Student-Athletes and successfully compete at the highest level of NCAA Division I Intercollegiate Athletics while supporting the total development of our Student-Athletes.

Russell Athletic ®
Russell Brands, LLC is a Fruit of the Loom company headquartered in Bowling Green, Kentucky. For more than 100 years, Russell Athletic® has supplied America's athletes and teams with the latest innovations in sports apparel. Russell Athletic ® is also a leading supplier of team uniforms at the high school, college and professional level. Russell Athletic® active wear and college licensed products are distributed and marketed through department stores, sports specialty stores, retail chains and college bookstores around the country. For more information, please visit RussellAthletic.com.

Russell Athletic® Uniforms Video

Russell Athletic® Press Conference

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