Morrison Hired as Associate AD for Major Gifts
March 28, 2012
Hattiesburg, Miss. - The Southern Miss Department of Athletics has announced the hiring of Brian Morrison as Associate Athletics Director for Major Gifts.
"The athletics department holds Brian Morrison in great regard and we are thrilled that he is bringing his talents and his passion back to us after serving the USM Foundation in tremendous fashion over the last year," said Interim Director of Athletics Jeff Hammond. "Brian is a wonderful ambassador for our University and we look forward to him getting out in the community and spreading the word about Golden Eagle Athletics."
Morrison returns to the Golden Eagle Athletic Department after spending the last 14 months as Development Officer for the University of Southern Mississippi Foundation, in which his duties included identifying prospects for major and planned gifts while developing and updating lists of potential donors.
In addition, he cultivated, solicited and stewarded alumni, friends and organizations for major gifts, as well as coordinated the process of receiving gifts donated to the University for scholarships, naming opportunities and endowments.
Morrison also assisted with the USM Foundation hospitality events as well as communicated with college deans and university departments to assist them with their funding needs and to expose their programs and students to alumni and organizations.
His career ascent began in the Southern Miss Athletics Department in which he started as a graduate assistant for marketing and sales from August 2007 until July 2008.
He then was promoted to Coordinator of Athletic Marketing and Sales in August of 2008 and under his tutelage he was the point-of-contact for all football, basketball, baseball and softball group ticket sales. He generated over $200,000 in ticket sales and annual fund donations in nine months during 2011
During his time in athletics, Morrison also assisted in increasing football ticket sales by 10 percent, setting a school record in 2008 as the University averaged recording-breaking crowds in both attendance and season average during the 2008 and 2009 football seasons. He oversaw, sold and serviced hospitality tailgating tent sales for football and baseball that generated over $18,000 per season.
In addition, Morrison worked tirelessly with such organizations as the Boy Scouts and the Mississippi Youth Football Organization, as well as the Military Appreciation football game each year during his tenure with athletics.
He developed and implemented promotional tickets nights at basketball, baseball and football games, such as the "Family Four Packs," "Two for Tuesdays," "Military Mondays," and various others. He also began a new ticket/annual fund package for recent USM graduates and in which it tripled in size in one year.
Morrison earned his Bachelor of Science from Ohio in 2007 and his Master of Science from Southern Miss in 2008. He and wife, Casey, reside in Hattiesburg.