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Herring Named Chairman of Conference USA Marketing Directors

March 16, 2006

HATTIESBURG, Miss. - Southern Miss Director of Marketing for Athletics Greg Herring, has been selected to serve a one-year term as the chair of the Conference USA Marketing Directors Committee.

The committee consists of representatives from the 12 schools and holds annual meetings, in addition to monthly conference calls, at which time the committee will discuss current topics that affect the branding of the conference and its member institutions, television and internet agreements, as well as, ideas on ways to improve fan bases and attendance. Through these discussions, marketing and promotional ideas from all the conference members are consolidated and distributed.

Additionally, Herring was recognized by the conference this past fall for providing the most exposure for Conference USA with the branding and promotion of the newly aligned conference.

Herring joins Dick Vogel, Executive Director of the Southern Miss Eagle Club, as chair of a Conference USA committee. Vogel currently serves as the chair of the Conference USA Fundraising Directors Committee.

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