Brent Jones begins his fifth year on staff with Southern Miss Athletics as the Senior Associate Athletics Director of External Affairs. Previously Jones spent four years as the Associate Athletic Director of Marketing and Communications at the University. He is a member of the athletic department's executive leadership team and serves as the department's chief marketing and revenue officer. In this capacity, Jones has direct oversight and responsibility for the areas of sports marketing, licensing, IMG Learfield Ticket Solutions, the ticket office, communications, the M-Club, social media, digital and creative services, sports technology and video operations, multimedia, broadcasting and IMG College.
During his tenure, the department has set numerous attendance records including the football program recording the highest attended home game in the history of M.M. Roberts Stadium (2015), the highest attended women's basketball game in the history of the program (2015) and establishing the top three all-time home football Conference USA attended games. The 2015 football season marked a record year for the Golden Eagles as Southern Miss ranked 1st in Conference USA home attendance and saw an increase of almost 7,000 more fans per game which represented an increase of attendance by 25%. The 25% increase in attendance ranked top 10 nationally in improved attendance for 2015. The Southern Miss baseball program consistently ranks in the top 15 programs nationally in total attendance. The Fall of 2015 saw the external affairs team release two massive and innovative campaigns, ROCKtober and #SellOutSaturday, aimed increasing attendance, driving revenue, selling tickets, and generating excitement around the football program.
Jones was heavily involved with the design, implementation, creation, and rollout of the new athletics logo that included a new primary mark, secondary marks, updated fonts, supporting fonts, a detailed logo website, and established a new brand standard. The logo was successfully trademarked with the USPTO in the summer of 2015 which represented the first time Southern Miss Athletics had a registered and protected eagle logo.
Jones has also made a significant impact in digital and social media as he spearheaded the redesign of the new athletic website that's increased online viewership and traffic to all-time levels while maintaining a clean, informative, powerful approach to the digital space while integrating fan friendly elements such as pictures, photo galleries, player testimonials, graphics, video and social media.
Since his appointment Jones has increased Southern Miss' social media presence 1,000% in Twitter and Facebook followers as well as creating additional social media platforms including instagram, Fancred, Pinterest, and YouTube. He was instrumental in the production of the Southern Miss Harlem Shake video which was voted by USA Today as the #1 college sports Harlem Shake video, introduced a social media fan suite at all home men's basketball games, and spearheaded the need for a gameday app that allows fans to listen to live audio broadcasts of football, baseball, and men's basketball and women's basketball games.
Jones has worked hard to reengage past letterwinners through numerous events, reunions, and activities including the 40th Anniversary of Lady Eagle Basketball, the first ever Football Lettermen Day, the 25 year Anniversary of the 1987 NIT Championship team, and the 100 Years Gala. Jones also spearheaded the committee that worked to have former Southern Miss great Ray Guy elected into the Pro Football Hall of Fame.
Prior to Southern Miss, jones spent five years at Georgia Southern University, first as the Director of Eagle Sports Marketing and then as the Assistant Athletic Director of Eagle Sports Marketing. While there, he raised $8 million in external funding through sponsorships, VIP suites, ticket sales and corporate trade outs. In addition, he secured the top three largest corporate sponsorships in the history of the GSU athletics program as well as helping to increase football season ticket revenue by 100 percent over that span.
Jones is a 2013 graduate of the prestigious D1A Institute and a member of NACDA, ICLA, and NACMA. He was a presenting speaker at 2014 ICLA Convention on digital marketing, revenue generation, and social media. He received his masters from the University of Mississippi where he spent two years working in the athletic department including the last year as the Director of Game Day Operations for Rebel Sports Marketing.
Jones was a standout college baseball player at Oglethorpe University graduating in 2004. He is married to the former Tracey Styers and they have two children, son Jaxson and daughter Payton Grace.